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The jet is shown with the subtitle seven million Pepsi points. John Leonard thought that sounded like a great deal. He then consistently collected 7 million points and sent Pepsi a plea to send him the Harrier jet. As part of their advertising campaign, Pepsi was touting a Harrier Jet in a commercial advertisement for their “Pepsi Points” program. 2d 116, (S.D.N.Y. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. That’s quite alot of soda to consume. Spoiler alert: he lost. It needs to be connected to a feeling. John Leonard realized that if he obtained 15 points, and paid for the rest of the points with a cheque, the jet … Without a … Our client followed your rules explicitly….This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet … In a TV commercial that aired in 1995, Pepsi jokingly included the Harrier as one of the prizes that could be received with a "mere" 7 million Pepsi points. Though Pepsi did end up changing the commercial to 700,000,000 points for the jet. It seemed like a simple, tongue-in-cheek concept to the marketing wizards at Pepsi in 1995; entice the ‘Pepsi Generation’ into earning points to subsequently redeem them for rewards as part of their Pepsi Stuff campaign. The PepsiCo order catalog did not include the Harrier jet. And in their commercial they tossed in a joke about how if you collected seven million Pepsi Points they would hook you up with a Harrier jet. Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet.. Shades were 175 points. He consulted the Pepsi Stuff catalog, but it did not contain any entry or description of the Harrier jet. Our client followed your rules explicitly… This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet to our client. But a protest is not the right feeling. Behold this amazing description of the commercial: The commercial opens upon an idyllic, suburban morning, where the chirping of birds in sun-dappled trees welcomes a paperboy on his morning route. A t-shirt at 75 points, sunglasses at 175 points, a leather jacket at 14,50 points. Mr. Leonard responded via his lawyer: Your letter of May 7, 1996 is totally unacceptable. A business student’s dream of claiming a $34 million Harrier jet from Pepsi went down in flames yesterday when a federal judge ruled it was not reasonable for him to … Pepsi Stuff Harrier Jet lawsuit story involves John Leonard suing Pepsi Co because he accumulated the Pepsi Points necessary to purchase the Harrier Jet from a commercial. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. The amount of Pepsi Points necessary to get the listed merchandise ranged from 15 for a “jacket tattoo” to 3,300 for a mountain bike. We have reviewed the video tape of the Pepsi Stuff commercial… and it clearly offers the new Harrier jet for 7,000,000 Pepsi points. Pepsi laughed off the claim, pointing out the Harrier had never been offered in the Pepsi Points catalogue and was just in the commercial to provide a humorous completion to the piece. Leonard vs. PepsiCo, Inc. was the case of 1996. B (second).) Exh. The slogan was simple: “Drink Pepsi. In that ad, Pepsi advertised a Harrier Jump Jet as a prize that can be redeemed for 7,000,000 points. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. Synopsis of Rule of Law. Related: That time someone sued Pepsi because they didn't give him a Harrier jet. The court described the relevant portion of the televised commercial as follows: The scene then shifts to three young boys sitting in front of a high school building. (Wynn Aff. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years), the company also allowed customers to purchase points for 10 cents a piece. Defendant refused to deliver the harrier jet. A piece of evidence proving that Pepsi did not enter into an agreement with Leonard is the catalog itself since it did not include the Harrier jet. The fine print on the contest said that you could buy Pepsi Points for just $0.10 a piece without any purchase required of Pepsi products. The court described the relevant portion of the televised commercial as follows: In the end, Leonard’s lawsuit fizzled out. The young business student accused Pepsi of fraud and breach of contract, while Pepsi argued the commercial’s use of … We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. The commercial starts out with two American jets entering the frame, then after buzzing past the camera a few times — one of the pilots decides he needs a diet Pepsi. The Jet Controversy Pepsi Jet Pepsi's response was a bizarre one, where it said that the ad was a joke. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. Buy Pepsi products, collect points from Pepsi labels and claim prizes like t-shirts, sunglasses, or – for 7 million points – a Harrier Jet. As a business they did make an offer, but they didn’t give any specifics or regulations on the offer so they could have also given a model of the Harrier Jet. B (second).) Exh. The TV commercial where they advertised the points for stuff featured someone doing exactly that. As he pulls a lever back, a chilled drink pops up out of a customized metal container. Additionally, how much is a Harrier jet worth? 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